The entire Adobe Experience Manager solution is designed to be intuitive and business friendly. This is often why many organizations take on the exercise of initially setting up their own AEM environments but there are many reasons why a certified expert's help is necessary. Often when businesses take on the initial launching of their AEM environments they end up running it technical issues and delays pushing the actual launch date.

AEM is a flexible and robust tool that can handle many different use cases and business requirements, thus creating many different architecture and configuration possibilities that can work in any given scenario. Having an expert analyze and interpret how to optimize your instance of AEM to work for your organization ensures that you are starting on the right foot with the best possible setup for your unique needs.

There will also be some configurations or best practices that only come from experience. Having a certified expert who is versed in a variety of real-life scenarios will allow for faster troubleshooting and avoiding common pitfalls organizations run into when working with their AEM solutions. Leveraging the expertise of certified individuals also allows for custom training and knowledge transfers for topics that are relevant to your organization's needs rather than having to navigate through all the Adobe help docs, and forums that exist.

AEM is an enterprise solution and is best utilized when an entire organization is using it. Certified experts can identify and map other uses for the software that you already own, increasing the ROI from the initial licensing. Accredited professionals are also able to help communicate to other departments and upper management teams of the larger scale possibilities that can be leveraged from deeper utilization of the AEM solution such as reducing organizational costs, increasing new customer acquisitions, and increasing existing customer satisfaction.

Feel free to reach out to me if you would like to learn more about how a certified AEM expert can benefit your organization.