Why Organizations Need To Care About PII
Why Organizations Need To Care About PII
In this blog I want to dig a little bit deeper into why organizations need to be concerned with PII. Even if you are not specifically in IT I highly recommend you read this article to get an overview of what obligations business have when collecting customer data as this affects many different departments within the organization.
Organizations have legal obligations to protect PII under various privacy and data protection laws, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the United States. Violating these laws can result in substantial fines and penalties, and can also lead to lawsuits from affected individuals. In addition to legal obligations, there are industry-specific regulations and standards that organizations must comply with, such as the Health Insurance Portability and Accountability Act (HIPAA) for healthcare organizations.
Furthermore, the mishandling of PII can have a detrimental effect on customer trust and loyalty. In today's digital age, individuals are becoming increasingly concerned about their privacy and the security of their personal information. If an organization is known for mishandling or experiencing data breaches that compromise PII, customers may lose confidence in the organization's ability to protect their information. This can result in a loss of customers, negative reviews and publicity, and a damaged reputation that can be difficult to recover from.
An organization that values the importance of PII demonstrates a commitment to privacy and data protection. By implementing strong security measures, regular data audits, and employee training, organizations can minimize the risk of data breaches and demonstrate their dedication to protecting PII. In doing so, not only does the organization protect its customers, but it also establishes itself as a trustworthy and reliable entity that values privacy and security. Ultimately, investing in the protection of PII is essential for any organization that wants to maintain a positive reputation, build customer trust, and avoid legal and financial repercussions.
Angèle Taylor, Strategic Solutions Architect & Adobe AEM Champion.