A Digital Asset Management tool is a critical part of an organization, because of this, many different options are available for organizations to utilize. The choices can be overwhelming but here are some reasons why the Adobe Experience Manager (AEM) - Assets module is a leader in the DAM space.

AEM Assets ensures that all digital assets are stored in a central location as a single source of truth. This ensures that the entire organization is using the approved version of all digital assets at any given time. As a single source of truth, Adobe can manage the entire lifecycle of the digital asset, from creation, approval, utilization, and archiving.

Being part of the Adobe line of products, there is native integration with Creative Cloud, allowing content creators to use the tools they are familiar with while still allowing them all of the benefits of the DAM rather than having shared storage files, which can cause duplication errors. AEM Assets is an agnostics solution, so even if there are tools outside of the Adobe product line that is used throughout the life of the digital assets, there are no problems leveraging the other features of the DAM.

Unlike other DAM providers that leverage generic machine learning capabilities, Adobe leverages their custom AI, Adobe Sensei, to automate tiresome tasks such as tagging and cropping. Adobe is always improving its AI technology and you are also able to teach Adobe Sensei people and products that are specific to your organization for more accurate and faster automated tagging.

AEM is always trying to simplify tasks and automate wherever possible to reduce the number of human errors and manual hours required for any specific task. The Assets module has workflows that can leverage Adobe Sensei to create adjustments and renditions on adjustment. Customizable and dynamic interfaces allow for simpler metadata and tagging to be managed by end-users; showing only relevant attributes based on specific file types within AEM Assets along with prefilling options. 

If you would like to learn more about how AEM Assets can benefit your organization specifically please reach out to me.