Empowering Marketers with Adobe Experience Manager to Ensure Branding Guidelines Are Being Met

An organizations brand is critical to its identity. Marketers understand this and spend the time to sure that everything that makes a company brand is detailed out. The problem falls with enforcing these standards. Often collateral is created by other departments and marketers need a way to ensure that brand guidelines are being met through the entire organization.

Typically, this is done by internal process flowing new content through marketing departments to approve before the content can be released or by having the marketing team create the content themselves. This slows down the production of new content and still does not guarantee that all content is being reviewed. Furthermore, content such as forms, and documents can be completely overlooked.

Leveraging Adobe Experience Manager allows marketing teams to define and maintain specified content and styling rules that are pushed out to others automatically. This empowers the marketing team to ensure that all of an organizations content is meeting the required specifications and alleviates the burden from other departments to ensure they meet every specification. Furthermore, if a change needs to be made to the branding guidelines the change needs to be made in a single central location, which is than automatically cascaded down to all the collateral referencing it.

Adobe Experience Manager allows marketers to only allow approved graphics, text, and videos to be used by content creators. This content is saved in a central location creating a single source of truth. When this content is changed, the change is then pushed to all other elements referencing the specific element. This can be a major time savor especially if an organization every goes through a rebranding exercise.

Further to this Adobe Experience Manager also allows custom themes to be built to define the specific branding guidelines all without having to write any code, empowering marketers to maintain their style guides without having to lean on already busy IT teams. This ensure both website content and mobile ready forms meet the brand guidelines without having a review of the specified content.

For an example of branding and marketing from within Adobe Experience Manager see our Automated Journey Management page.