Adobe Experience Manager is an enterprise software solution that accelerates the creation, management, and delivery of personalized experiences across any touchpoint. The AEM Assets module is designed to be the single source of truth for all digital assets used throughout an organization. It is an agnostic solution, capable of integrating with other existing products used by an organization.

AEM Assets has been designed to remove the siloed Digital Asset Management solutions that many organizations find themselves using now. AEM Assets creates a central location for all digital assets to allow for easy searching and removing the confusion of which assets are current and approved to use. Along with a robust and customizable metadata hierarchy and customizable business workflows, AEM Assets removes the need for manual activities for end-users, simplifying day to day activities.

One of the ways that AEM Assets is distinct from other DAMs is direct integration with Adobe Creative Cloud. This integration allows for content creators to remain in the tools they know and love while still allowing them the ability to leverage all the other benefits of the repository.

Content creation is not done in a bubble; teams can be large and span a wide geographical area. As AEM Asserts is a web-based application, teams can work wherever and whenever they need to. AEM Assets allows for specific security levels to ensure that content can only be seen or edited by people who have the authority to do so. There are also multiple different ways to share content with external contributors, such as using the brand portal or AEM Asset share features.

AEM Assets takes advantage of the artificial intelligence engine, Adobe Sensei, to help organize and reduce manual tasks that content creators would routinely do. Smart Tagging automatically tags ingested assets with appropriate tags while Smart Cropping can crop images and videos while conserving the focus of the original content. Adobe Sensei is always learning, granting you the ability to teach the AI to recognize products and people of interest-specific to your organization as well. 

Feel free to reach out to me if you would like to know more about AEM Assets and how it could help centralize your digital content and reduce turn around times in your organization.