Adobe Experience Manager is an enterprise software solution designed to help create and manage personal, dynamic, and engaging experiences for users. The AEM Sites module specifically, is an AI-powered content management solution that is scalable, agile, and marketer-friendly, allowing for individualized experiences across any viewing device.

AEM Sites empowers marketers to create and manage their content without having to request changes from their IT departments. This allows current messaging and campaigns to be delivered to consumers at a faster velocity.  Out-of-the-box widgets, with a drag and drop interface, allow marketers to quickly begin making content without any coding, freeing IT teams to focus on ensuring proper user access, maintaining content templates and developing single-page applications, rather than having to manage content and layout changes for new initiatives.

Organizations can simultaneously manage multi-lingual sites along with various standalone sites, for businesses that have several separate brand identities, that they can manage in one location through the web interface. Furthermore, with the AEM Sites web interface, content teams can work whenever and wherever they are allowing for off-site resources and external contractors to collaborate seamlessly.

AEM Sites can also gather information for anonymous users from a different source to create a personal profile to ensure the most relevant content is shown to a user at any given time. Marketers can also leverage reusable content for a single source of truth that can quickly scale cross-channel content, reducing redundancy and manual errors.

As with all the segments within AEM, Sites is an agnostic solution allowing integration with other external solutions not limited to Adobe. Leveraging the native connection between the Assets and the Forms modules drastically reduce time to market and can be very beneficial as a holistic end to end solution for marketing needs.

Leveraging the other solutions found with Adobe Experience Cloud can help create a complete marketing overview to create, manage, advertise, target, analyze and engage with new and existing customers for not only marketers but for management teams to ensure campaigns are performing as expected.

Feel free to reach out to me if you would like to know more about AEM Sites can simplify your marketer’s tasks, get your business to market faster, and increase your customer engagement.