I would strongly recommend watching the ‘Get on the Fast Track to Modernized Forms’ recorded DSF session if you missed it live. Not only did they explain the importance of why forms need to be modernized but they also explained how Adobe Experience Manager Forms can simplify the process. This is a great session to start learning more about how Adobe can improve a customer’s journey from start to finish.

Customers are expecting streamlined and engaging new experiences from the brands they interact with regardless of the industry. Research has found that 70% of millennials will completely abandoned a brand from just one bad experience. An area of customer interactions which is commonly overlooked is form submissions, which is what this session focuses on.

Traditionally forms have had a manual step required for the completion of a form which takes away from the streamlined easy to complete user experience that younger customers are looking for. 50% of millennials complete most of their online tasks with their mobile device and having any portion of the form submission requiring a print step sours the end user experience.

Through this Adobe lead session, we learn about the M.A.D. method for improving forms, Modernizing at scale, Automating business process and Data-driven optimization.  AEM Forms has many tools that allow for a completely automated process from finding a form through to filling, validating, submitting, and processing along with delivering personalized content as a user moves through their journey.

This session is a great introduction to digital forms and their automated business processes. Every business is unique and has distinct requirements so feel free to reach out if you would like to learn more about how AEM Forms can help modernize your business form process. AEM Forms is a robust solution that can be configured to solve a plethora of unique business requirements.